Florence, the London-based tech startup that connects vacant care home shifts to local nurses and carers, has officially announced its expansion into France. Florence’s expansion plans were revealed by Health Investor in June.
Florence will be expanding over four key areas in France; sales, operations, marketing and technology.
Earlier this year, the startup announced a Series B funding round totalling £28.5 million to invest in product expansion in the UK and international markets. Florence already works with over 100,000 e-learners, 90,000 nurses and healthcare workers, and over 2000 organisations.
Florence aims to fill 2,500 shifts a month before the end of 2023, working with over 150 care providers and more than 500 nurses.
Dr. Charles Armitage; former NHS doctor, chief executive and founder of Florence, added: “This is a really exciting step for Florence. We now serve more than a quarter of the social care sector in the UK and operate across 99% of the country.
“France’s care service sector is structured in a similar way to the UK, making our offering very transferable and giving us the ability to create a world-class experience for both care workers and organisations.”
To lead this team Florence has appointed Benjamin Huguet as the country manager, who has extensive experience in tech-based startups. Huguet said: “The healthcare system is vastly under supported which is why it is our mission to ensure health and social care workers have not just access to shifts, but are well-equipped to deliver their best performance.
“Florence has revolutionised the healthcare industry with its goal of fixing the broken staffing model for good. We need this in France more now than ever before. It’s a privilege to spearhead operations in France, as the company expands across Europe.”
